Steve Bruce

MANAGING PARTNER


Steve has been providing strategic counsel to financial services clients for nearly 40 years.

During the last 20 years of his career, he has focused almost exclusively on advising hedge funds, private equity firms, real estate investment firms and other investment managers in every facet of their businesses, from brand building, to investor and media relations, speech and media training, activist campaigns, position-level/portfolio company support, M&A, IPOs, crisis management and succession planning.  His crisis management expertise encompasses regulatory, legal and market events.

Prior to founding ASC Advisors, Steve spent 23 years at Abernathy MacGregor, where he built and led the firm’s alternative investment practice that, at its height, represented over 80 firms with a combined AUM of over $800 billion.  He joined Abernathy MacGregor in 1988 after his former firm, Bruce & Leavy Communications, was acquired by the firm.  Steve also previously worked at Ogilvy & Mather, J. Walter Thompson, Hill & Knowlton, and Burson-Marsteller.

Throughout his career, Steve has been involved in some of financial services’ largest mergers and partial sales, including Gramercy Funds Management/Kudu, Bardin Hill/TSSP/Dyal; PAAMCO/Prisma, Man Group/GLG; TA Associates/K2; Apollo/Stone Tower; FrontPoint/Morgan Stanley, The Bank of New York/Irving, Wells Fargo/First Interstate, US Banc/First Bank, Washington Mutual/HF Ahmanson, Phoenix/Home Life, Mellon/Dreyfus; Mellon/Newton; AIG/Bankers Life, and Vodafone/Mannesmann.

Steve also provided communications counsel amidst of some of the most well-known crises in the alternative investment industry to date, including those impacting Long Term Capital Management, Amaranth, Ellington, MKP, Convergence, Sowood, Drake, UBP, IKOS, Farallon, Tudor, Clinton Group, EIM, FrontPoint Partners, Diamondback, and Harbinger.

Steve received the Presidential Volunteer Award from President George W. Bush for his more than 40 years of work with Special Olympics International.  He has also been actively involved in the Robin Hood Foundation, Help for Children, Sandy Hook Promise, 100 Women in Finance, and Citizens Against Gun Violence.